Pros & Cons To Selling This Winter
There are pros & cons to selling your home in any given season. Here are a few specific drawbacks to selling this winter:
-Shortened daylight, snow cover & dead plants make for poor curb appeal, so buyers have to imagine how your home will look next spring.
-Clearing driveways, walks & decks of snow is a hassle.
-Cold weather tends to exaggerate issues like drafty areas, poor insulation & poorly lit rooms.
But buyers looking in the winter are usually not casual about purchasing. They are out traipsing through the snow & cold because they have a deadline or a very good reason to buy soon. Use these tips to focus on what buyers notice in winter:
-Keep driveways, walkways & entries shoveled for safety and to demonstrate how easy it is to access your property.
-Keep blinds up and lights on, even during daytime showings, to brighten your home’s interior.
-Play up the season with warm touches like having cookies & hot cider available–buyers will love the homey smell as well.
-Chances are buyers will have coats, hats & gloves–provide a place where they can hang their winter gear. And have a place to wipe or doff snowy boots to avoid wet footprints inside.
-Be sure your Realtor updates your listing in the MLS & ad materials to reflect current exterior photos. Nothing says ‘dated listing’ like a summer photo in winter or vice versa.